Some observers outside the studio say a Green Lantern sequel would be a misstep, one which Warners probably will not end up making. Though Warners had high hopes for the film starring Ryan Reynolds and directed by Martin Campbell, Lantern not only failed to ignite at the box office but was also rejected by critics, earning a mere 26% approval rating on Rotten Tomatoes-not that reviews are crucial to the success of movies based on toys and comic books. (Its cume through Sunday was $118.4 million it has grossed $89 million domestically and $29.4 million overseas.) Green Lantern‘s weak foreign showing is especially problematic, considering that more than ever, international box office often drives tentpoles. Though the film is still rolling out overseas, current numbers suggest that Green Lantern could top out at $260 million or $270 million in worldwide gross. A source with ties to the studio says it is reasonable to assume that Warners has spent well over $400 million on the film–not unusual for a summer tentpole-making profitability a steep uphill climb. Green Lantern had a budget well in excess of $200 million, according to industry sources, as well as an outsized marketing spend estimated at $100 million domestic and $75 million foreign. Most significantly, Warners must determine what kind of total gross would justify another film, particularly if a follow-up can be done for less money. Observers note there are many factors that will determine whether the studio ultimately goes forward with a Green Lantern sequel. Its new studio head Jeff Robinov is basking in the glow of The Hangover Part II ($527 million worldwide and counting) but is hungry to launch a new franchise based on its DC Comics properties to replace the Harry Potter cash cow ending this summer.īLOG: ‘Green Lantern’: 5 Lessons For Hollywood And the issue arises at a delicate time for Warners. The situation illuminates a dilemma facing Hollywood studios so intent on launching lucrative franchises that generate multiple revenue streams, including from sources other than box office, that they might find it difficult to accept the cold reality of disappointing ticket sales. While a top studio source told THR on Sunday that Warners was proceeding with plans for a follow-up film, a studio spokesman said Monday that no decision has been reached. The studio appears to be grappling with the challenging decision. faces in the wake of the less-than-stellar worldwide roll-out of the superhero tentpole.
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